KPI Tree Flowchart Template

A KPI tree template can help product leaders align product teams and visualize exactly how projects ladder up to higher-level business impact.

You can use this KPI tree template to help product leaders align product teams and visualize how projects ladder up to higher-level business impact.

A KPI tree breaks down a high-level business goal into specific input metrics. Turning your main KPI or goal into a KPI tree is a fantastic way to collaboratively brainstorm all the levers you can pull with your team and communicate those inputs to the rest of the company or organization.

Sometimes, the various inputs that drive specific outcomes aren't as straightforward as you would like, especially if the main KPI is vague.

For example, stating that you would like the team to increase monthly active users this quarter is a fantastic goal, but it leaves a lot to be desired when planning a strategic path forward. Or communicate your plan to leadership.

With a KPI tree, you can use the main KPI as merely a starting point and then visualize every important metric and impactful lever in an organized manner. By breaking all the inputs down within this template, you can clearly see where team members can make the biggest impact.

In this KPI tree template, we outline the three steps that you should take to visualize your KPIs effectively:

1. Step 1: Start with your high-level business goal.
2. Step 2: Break down your North Star into input metrics.
3. Step 3: Consider relationships between input metrics.

You can use our one-click flowchart creator to expand upon any input or metric throughout the creation process. As well as use sticky notes to brainstorm all the different levers your team can pull before jumping into the KPI tree creation process.

If you need help visualizing your KPIs, you can also turn to Whimsical AI and use our Text-to-flowchart tool powered by ChatGPT.