Product Brief Template - Webflow

Try this template

Get started with Whimsical for free

Try this template

Get started with Whimsical for free

About this template

Create an effective product brief with this template inspired by product briefs that Britt Jamison created while he was the Head of Product at Webflow.

One great piece of advice that Britt says he gives to all of his product managers is to “describe a room” when writing a product brief. Talk about the layout of the “room,” who can use this “room” and more. Then leave it up to the other cross-functional teams to actually build that metaphorical “room.”

In each of the sections of this product brief, we have included templates that we believe will help you visualize a particular element more effectively. So feel free to dive into any template you find helpful.

You can see the original artifact with his notations here: Product Brief: Page Branching at Webflow

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