Get started with Whimsical for free
Get started with Whimsical for free
This fully editable business hypothesis canvas was inspired by the Business Hypothesis Canvas that Brian Balfour created as CEO in the early days of Reforge.
He created this all the way back in 2016, and you can clearly see some of the early days of Reforge starting to take shape in his notes. It was actually called the Silicon Valley Business Review back then.
According to Brian, the Now, Future, Not A Focus format is an effective way to get your thoughts down in an organized manner without over-rotating on certain aspects of your business or idea.
You can see the original artifact and all of their annotations here: Reforge’s Business Hypothesis Canvas