Product Management Functional Strategy Doc - Eventbrite Example
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About this example
This doc template was inspired by Casey Winters’ Product Management Functional Strategy doc while he was the CPO of Eventbrite to explain the function of the whole product org.
Casey created that extremely detailed doc to help explain the function of the whole product organization to other leaders during a time of reorganization and growth. He recommends creating a similar doc anytime a new exec joins the team or there is company-wide reorganization.
We wanted to turn this artifact into a template because Casey did an excellent job of breaking down the overall strategy of the team he leads, as well as his mandate and areas of responsibility.
You can check out the original artifact with all of his annotations here: Product Management Functional Strategy - Eventbrite
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